“Na mumu dey go boutique.”
This is a famous Nigerian slang.
Why pay double the price when you can get same product for a far less cheaper bid?!
It’s an unspoken’ market rule’.. A cancer of the mind; I like to call it.
The typical Nigerian would rather get 5 low grade shoes for the price of one than pay the actual price for a quality one.
News flash: All 5 would usually go bad in a heartbeat.
Sadly, some Nigerian business owners take this ideology into web creation.
Business owners will rather get the cheapest, non standard website than pay for the best offer.
Deleading web design has your best interest. Hence the need for this article; to point out “THE HIDDEN COSTS OF BAD WEB DESIGN AND HOW IT HURTS YOUR BUSINESS“.
- Tarnished Image/reputation: We can all agree “first impression matters” . Your website is the first entry point of access to your brand. A bad or mid-standard web design can lead to a damaged brand reputation. Your brand would be misrepresented and your credibility, questioned. This will definitely affect customer conversion.
- Reduced online visibility: The primary purpose of having a website is for visibility and recognition. A poorly made website will truncate that mission, negatively impact your search engine ranking and significantly reduce online presence and visibility. click here to see how seo can increase your business sales from point 0 to point 100
- Higher conversion cost: If your poorly made website cannot convert customers, you will have to spend more in running advertisement. This will ultimately lead to spending more than intended. A good website will not just make you visible it will aid conversion of clients, in essence, cut cost of additional advertising.
- Lost prospect: A bad web design can lead to missed opportunities including lost sales, lead, and partnership. A good design, according to research can increase opportunity by up to 25% because it should be able to sell itself.
- Negative Testimonials: Lastly, I will consider negative reviews by clients which is birthed by impression. It takes just one unsatisfied client to start a thread against your brand. An unsatisfied lead will discourage another and the thread goes on till your brand loses it’s credibility.
This costs may look hidden but you will ultimately pay them if you try to boycott the best offer and that’s what we offer at Deleading web design. We are experienced to meet you right where you are, with the right services, at a cost that’s best for the client and the company. Contacr us for your website today!
We are best suitable for businesses that look forward to scaling their brands through lead conversation prompted by a good web design. If this is you, then reach out to us let’s bring your dreams to reality.