Let me share a true story.
Some time ago, a client came to our office. Let’s call him Mr. Seyi. He was full of energy and excitement. He said, “I want a website that will bring plenty of customers. Once we launch it, people will start calling me immediately.”
We smiled and assured him that we would build a professional website for his fashion business. Within two weeks, the site was ready — it was mobile-friendly, fast, connected to his WhatsApp, and easy to use.
Two weeks after launching the website, Mr. Seyi called again — but this time, his voice was low.
He said, “I don’t understand… nobody has contacted me. I thought the website would bring customers.”
That conversation opened the door to a very important explanation — one that many business owners don’t hear clearly enough.
Here’s the Truth:
A website is like a shop in a big estate. The shop is beautiful, neat, and ready for business — but if people don’t know it exists, how will they find it?
Your website will not automatically bring sales. There is extra work that every business owner must do after the website is live.
So, What Should You Do After Launching Your Website?
If you want your website to start generating results, here are five important things to do:
1. Promote Your Website
Tell people about it — everywhere. Share your website link on WhatsApp, Instagram, Facebook, Twitter, and anywhere your potential customers spend time.
Instead of saying:
“Call me to place an order.”
Say:
“You can now place your order on my website – www.yourbusiness.com”
2. Get Your Website on Google
Your website needs to be visible on Google. This helps people discover you when they search for your type of service or product.
Make sure your site is connected to Google Search Console and create a Google Business Profile (especially if you have a physical location).
3. Invest in Online Advertising
To reach more people, you can run ads on platforms like Facebook, Instagram, or Google. Ads will help you send targeted traffic to your website — people who are actually interested in what you offer.
4. Share Helpful Content
Posting useful information on your website or social media helps build trust. For example:
- If you sell clothes, share fashion tips.
- If you’re a caterer, share simple recipes.
Content like this makes your brand more visible and trusted.
5. Make Your Website Trustworthy
Make sure your website clearly shows:
- What you sell
- How people can order or contact you
- Your prices (if possible)
- Testimonials or reviews
- Business address or social proof
All these things help visitors feel safe enough to buy from you.
Final Thoughts:
A website is a powerful tool — but just having one is not enough. It won’t start bringing in customers on its own.
You need to promote it, drive traffic to it, and build trust with your audience.
If you’re ready to take the next step and get your website working for your business, Dleading Web Design Ltd. is here to help you with both the design and the strategy.
Let’s grow your business online — the right way.