Let me tell you a quick story.In 2023, Abike, a fashion entrepreneur in Abeokuta reached out to us at Dleading Web Designs. She had a logo, an Instagram page, and a dream. But her online presence? Scattered. Inconsistent. Forgettable. People liked her dresses but didn’t remember her brand, just some tailor down the Street. Fast-forward […]
Let’s talk. Especially if you’ve ever said, “I’ve built my website, but nothing is happening.” Here’s a true-to-life story you’ll relate with. The Website That Didn’t “Blow” In a busy Nigerian town, Mr. John — an electronics seller with big dreams — decided to take his business online. He had heard people say, “If your
Website No Be Juju – The Truth Every Business Owner Needs to Hear Read More »
Let me share a true story. Some time ago, a client came to our office. Let’s call him Mr. Seyi. He was full of energy and excitement. He said, “I want a website that will bring plenty of customers. Once we launch it, people will start calling me immediately.” We smiled and assured him that
I Have a Website, But Where Are the Customers? – The Truth About Websites and Sales Read More »
Last month, I travelled to Uyo to visit my friend Uyai. She had just launched her small chops business and was bubbling with excitement about her new website. She brought out her phone, and just as the homepage loaded—God abeg. The logo was dancing like a DJ in a wedding party. The homepage took nearly
Have you ever looked at your business website and wondered, “Why isn’t this bringing in sales?”You’ve invested time, money, and energy into creating your digital storefront — but despite all that effort, your website still isn’t converting visitors into paying customers. You’re not alone. Nearly 40% of users abandon a website that’s not visually appealing
Chijioke ran a busy auto repair shop in Lagos. His customers loved his work, and referrals kept him afloat. But he noticed something strange—new customers rarely came in unless someone recommended them. Meanwhile, his younger cousin, Tolu, who sold car accessories, was getting orders from people all over Nigeria, even from states he had never
Why Every Business in Nigeria Needs a Website in 2025 Read More »
“Na mumu dey go boutique.” This is a famous Nigerian slang. Why pay double the price when you can get same product for a far less cheaper bid?! It’s an unspoken’ market rule’.. A cancer of the mind; I like to call it. The typical Nigerian would rather get 5 low grade shoes for the
The Hidden Costs of Bad Web Design and How It Hurts Your Business Read More »
Ah, my people, let’s settle this matter today! You’ve been hearing about websites, abi? “Website this, website that!” And you’re probably wondering, “Is it by force? Must I join the website gang?” Well, sit down, grab puff-puff and zobo, and let me tell you the truth in a very Nigerian way. You Need a Website
At What Point Do You Need a Website? Read More »
“I don’t need a website. That’s not what my business needs right now. I’m just starting out and want to settle in first. Besides, my business doesn’t seem like one that needs such complications.” These were the words of a lady I recently met who was venturing into wig sales and distribution. Her perspective baffled
How a Website Can Triple Your Customer Base in Nigeria Read More »
In today’s digital age, having a website is no longer optional—it’s essential. For Nigerian businesses, the big question is: Should you build your website using WordPress or opt for custom coding? As a web designer specializing in WordPress, I’ll show you why WordPress is not only more practical but also the better choice for most
WordPress vs. Custom Coding: Why WordPress is the Smarter Choice for Nigerian Businesses Read More »